About me
Designing the Gap between Perception and Reality.
As a Human-Centered Designer, I believe that relationships form the foundation of how we experience the world. They shape our expectations, enable us to empathize with one another, and foster both physiological and emotional connections - not necessarily in that order.
I live in the intersection of Human Psychology, Sustainability, and Technology. I am constantly optimizing the systems around me, connecting the dots that others miss to close the gap between 'Vision' and 'Reality'.
Born and raised in Brazil, I am living in Stockholm - Sweden since 2015 with my lovely wife and my three wonderful kids.
Since 2003, I have been traversing the line between the Physical and Digital worlds. My journey hasn't been about choosing a lane - it's been about combining them. I craft products with one rule: Impact over Aesthetics. A button isn't just a UI element; it's a promise of an action. My job is to ensure that promise is kept.
" I define myself as an Enabler. My purpose is to remove friction so people can achieve their goals. "
Hello there! My name is
Luis Kobayashi
Designer. Builder. Enabler.